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Strategy

Kazzy Khazaal, October 31, 2019

The highest level of brand awareness a company can hope to achieve is to become part of the ‘evoked set’ of a customer’s mind. This narrows the options customers have in their minds before they even realize they need to make a purchase. When you next think to replace your toothpaste, you’ll...

New!

Kazzy Khazaal, October 24, 2019

Brands will spend up to $15 billion on influencer marketing by 2022 – according to an upcoming report by Business Insider Intelligence. More and more companies are realizing the potential of marketing with influencers and are ready to spend more of their budgets doing this. But navigating...